The 3 things you need before you start redesigning your website

Web Design and development services based in Skipton, North Yorkshire
It is really important to get your website right. The potential for sales and leads is obvious, but your website also has the ability to ruin your business before you even realise it! It has to be user friendly (to all users!) on a variety of screen sizes and there are various aspects your site that need to be thought through carefully before taking the plunge! Here I’ll consider the main things you need to consider when redesigning your website.

Objective

This might sound obvious, but you need to have a clear objective for your website. Who are your users? What is your goal? Are you attempting to sell products? Or creating a sales funnel? Is it to create an online presence for your company? Is it for personal use, such as a blog or portfolio? Is your website a place for customers/clients to contact you? Without a clear objective, it’s almost impossible to get started.

Content

This is arguably the most important factor for a quick turnaround. You may already have a website and are happy with the content – that’s fine, it’s easy to transfer copy. If you have absolutely no content AT ALL, you need some. Whether you write it yourself or get someone to write it for you, the content helps to create a site map (a map of where everything goes on your website). A lack of planning in content is responsible for the vast majority of hold ups when building a website, so to avoid delays, plan your content. For example, if you’re selling products, you’ll likely need prices and descriptions for each one. It can a time consuming process, but is something I am happy to help with, with my copyrighting service.

Branding and colour scheme

Without branding, your website has no identity. Even if your site is intended for personal use, there still needs to be an element of branding – “Joe Blogg’s Portfolio” will suffice! For large companies, we’re talking logos and any other branding material you may already have. Alternatively, I can design all kinds of branding material if you’re looking to spruce up or modernise your current branding identity. Your colour scheme may coincide with your branding, or maybe you have a clear vision of you’re your website will look like. Colours aren’t necessarily the be-all and end-all, but it definitely helps to know the “feel” you’re going for from the outset. It’s understandable that picking colours to use on your website isn’t as easy as it sounds but I’m pretty well-tuned at picking colours that complement each other.

Images

Last but definitely not least, images. Similar to content, images provide identity and personality and a lot of colour! Great use of imagery can really seal the deal, especially when used with products. However, that’s not the only use case. They can be used to give you impression of professionalism and attention to detail. The phhrase is ‘a picture paints a thousand words…’ – on websites this is even more true! No one wants to read a wall of text – a well placed image can tell your story and sell it your client in an instant. Images of products, your local area, your team members, your premises, images of EVERYTHING relevant to your website/company are useful. The more personable, the better. I can use stock photos, but these aren’t always a great idea, especially if you want your website to be totally individual and specific to your company (anyone can buy and use stock photos). It’s also best to keep your images up-to-date, so if you’re revamping an old website with old images, I’d recommend getting a professional in to take high-quality updated photos or even a state-of-the-art video. It’ll be worth it, trust me!

I hope this article has been useful, and if you would like some help getting your ideal web presence, don’t hesitate to get in touch!